01 / REVOLUTIONARY
SMART SALES is a revolutionary concept that was developed in Switzerland with the aim of identifying a person’s personality based on his profile picture on social media.
02 / SMART
Therefore, SMART SALES is able to identify the product category or kind of brand which corresponds best to a prospect or client’s personality.
03 / OPTIMISED
With SMART SALES, advertising campaigns can be optimized across existing digital tools thanks to its revolutionary segmentation capacity and therefore significantly increase the conversion rate.
Myth or reality?
Even though this technology is at an early stage, technological advancements linked to artificial intelligence and in particular, image recognition, make it an essential promotional tool.
Several studies conducted by university researchers of Cambridge, Michigan University and Yale have scientifically proven that there is a strong correlation between face characteristics and psychological characteristics
of an individual.
Studies clearly show that a relation exists between propensity to buy a certain category of product and physical traits.
How does it work?
After years of arduous research and development, SMART SALES has developed a unique algorithm that can evaluate someone’s personality on the basis of detailed analysis of significant and strategic facial characteristics through a facial recognition app.
This was made possible thanks to Sandra Matz research at the psychological department of Cambridge University. Sandra Matz has successfully demonstrated and proven that when a “product personality” corresponds to the client’s personality, the customer satisfaction is much higher and repurchase spending behaviour much higher.
The methodology uses recognized personality evaluation techniques which is characterized by the Big